Brightkins Internship
Adobe Illustrator and Photoshop
Over the summer of 2024, I had the pleasure of interning with Brightkins in their creative department.
Brightkins is a company under Learning Resources that specializes in creating interactive pet toys and accessories designed to engage pets' minds and encourage interactive play.
Amazon A+ Content
Intended to coincide with the release of Amazon Prime Day from July 16 to the 17th, I was tasked with redesigning Brightkins' Amazon A+ content. This project involved creating multiple drafts, each serving individual purposes after collaborating with digital marketing.
In this design's case, SEO maximization was emphasized for Brightkins' products to be more accessible in searches online, hence the focus on the design being text-heavy.
Prime Day Mobile and Desktop Email
Alongside the redesign of Amazon A+ content for Brightkins products, I was tasked with creating an email that would be sent to subscribers of Brightkins' monthly newsletter advertising the company's Prime Day deals.
This email was designed to be desktop and mobile-friendly and also includes a .gif specifically created to showcase products that would be on sale.
Target Circle Ads for Meta
One of my last projects involved working on Target Circle promotion ads for Brightkins that would be used on Meta social media platforms such as Instagram or Facebook.
Two versions were created: one that favored Brightkins branding while another favored Target branding, which emphasized the focus on how brand identity can impact the overall design of an advertisement.
