Fabuloso Redesign
Adobe Photoshop and Illustrator
An eight-week design project to change the visual identity of Fabuloso floor cleaner by redesigning the bottle label.
This project involved identifying a flaw in design of the product, conducting semi-structured interviews, redesigning using the SCAMPER methods of redesign, and testing a polished redesign.
Redesign Process
The process of redesigning the Fabuloso label involved weekly exercises, including semi-structured interviews, utilizing the SCAMPER method, and explaining the polished redesign. Other steps not included were a storyboard and testing the polished redesign through interviews with consumers.